CHICKEN BEAUTY PAGEANT

NOT YOUR AVERAGE CHICKS.

It's like Miss Universe for chickens. It's ultra competitive, takes place in regional parts of Southeast Asia, and the winning chicken gets you a life changing US$10,000 prize.

We explore parallel perceptions of beauty; dyed feathers, botoxed beaks, chicken breast implants, as well as positive impact these events have on the otherwise very poor local agricultural economy.

Some talented young college students passionately believed this unusual story was worth telling, so we provided the funding, support, encouragement to make it happen. Chicken Beauty Pageant went on to have 1.4M views, 12K Likes, and 1K Comments on Facebook, and another 300K views on Youtube. 

PRESS
straitstimes.com - Discovery Channel's focus on social and conversational stories with Chicken Beauty Pageant
rojakdaily.com - The lucrative and brutal business of chicken beauty pageants in Malaysia

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