CRAIG JONES INVITATIONAL (CJI)
"I'M GOING TO FIGHT A GIANT WOMAN FOR CHARITY AND SAVE THIS SPORT."
There are few opportunities that create a perfect storm; Me & Craig Jones coming together were one of these.
When grappling superstar and internet troll Craig Jones was given $3M dollars to start his own tournament in 100 days, he knew there might be some behind the scenes madness worth documenting, and he invited me to follow him for all 100 days.
They needed more eyeballs on their Youtube channel and to generate a lot of buzz for his upcoming live event. What ensured was me filming whatever I wanted, editing it in hotel lobbies and airplanes (and sometimes armored vehicles), and creating a series out of our adventures with Romanian witches, in Area 51, 1KM from the Ukraine war, Turkish oil wrestling, and so much more.
The 14 episode series I individually produced got between 5X to 16X his channel's average views, I grew his daily views from 100K to 500K, and the series ended up getting 6M+ views on Youtube, and 200M+ viewers across social media. His event ended up being a smash hit with 3M live viewers and incredible buzz.
This was one of the most exhausting and rewarding experiences I've ever had, and unlocked a signature style I'd use for succeeding videos.
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