DRAG RACE PHILIPPINES

I THINK WE BROKE THE INTERNET?

Sometimes you create the perfect storm - the right format, the right place, at the right time. Drag Race Philippines was the perfect capstone to mark more than a decade of making content in the region.

After months of research and studying data, and having lived in the Philippines, I realised global hit and cultural phenomenon franchise Ru Paul's Drag Race would move the needle for my upcoming streaming service discovery+. 

What followed was one of the most gruelling pitching and producing projects of my career. But it was all worth it when we launched and over-performed on every metric:

- HBO and Discovery's best performing Asian Original Series ever
- HBO and Discovery's best ROI series worldwide
- Broke ever engagement and user acquisition record for the streaming networks in the Philippines
- Broke numerous social media engagement records
- Created new gold standard for local production strategy in APAC

The series is beloved by audiences worldwide, is a pop-culture phenomenon and source of pride in the Philippines, but most importantly is a showcase for diversity and resilience, something I've championed throughout my career, including with The Kings. 

I went through hell to make this happen, and would do it all over again if I had to.

PRESS
rappler.com - Untucking the popularity of ‘Drag Race Philippines’ by the numbers
variety.com - How ‘Drag Race’ Is Conquering the World and Breaking Down Barriers as RuPaul’s Emmy-Winning Franchise Expands
out.com - We’re so ready for more ‘Drag Race Philippines’!
sbs.com - Drag Race Philippines winner Precious Paula Nicole proves Philippine drag is top calibre
tatlerasia.com - Drag Race Philippines’ Winner Precious Paula Nicole On The Dynamic World Of Drag
cnnphilippines.com - 12 queens bare strategy to become next Drag Race PH superstar
rappler.com - May the best drag queen win! ‘Drag Race Philippines’ introduces season 2 queens
ew.com - Meet the Drag Race Philippines season 2 cast of queens and their stunning promo looks
gaytimes.co.uk - Drag Race Philippines: Here’s the fierce new trailer for season 2
cnnphilippines.com - Drag Race Philippines back for season two
rappler.com - Sharing spotlight: How ‘Drag Race PH’ season 2 queens feel about drag scene boom
bworldonline.com - Philippine drag illuminates on Drag Race PHL season two

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